ABOUT US
What is CAST?
We're a membership organization dedicated to fostering innovation within the entertainment industry.
CAST provides buyers from across the entertainment industry a place to discover new products and new ideas that can support their businesses to grow and evolve.
What is Entertainment Technology?
Entertainment technology is best understood as a dynamic field that enhances fan engagement and boosts industry efficiency. It optimises workflows, reduces operational bottlenecks, and ensures the entire ecosystem thrives—balancing innovation with sustainability. It connects sports, media, music, and live events around creating greater experiences for those at the heart of the industry, the fans.
Why is CAST Important?
Entertainment technology has been held back—by a lack of innovation, unclear pathways for adoption, and an unprepared industry, creating a huge disconnect between the people building the future and the industries that need it most. Founders struggle to connect with industry buyers, while buyers, often disconnected from technology, have avoided it rather than embraced it.
Meanwhile, fans—the true driving force behind sports, music, and media—have been treated as passive consumers rather than the focal point of innovation. CAST changes that.
By bridging the gap between those who build and those who buy, CAST ensures that technology isn’t just developed—it’s adopted. For the first time, entertainment technology is being shaped around fans. CAST aligns incentives, fosters collaboration, and turns great ideas into real solutions that make fan experiences richer, more connected, and more valuable for everyone involved.
We want to see a future with more founders building, more investors backing innovation, and more fans connecting with the things they love.
The culmination of years of industry experience
Gav Parry
General Manager
Ella Petite
Head of Marketing
Luke Byatt
Membership Manager
For over a decade, I've seen firsthand how powerful networks are in propelling success. In the music industry, collaboration fuelled the rise of artists and projects.
Witnessing this same dynamic within startups – where I built communities for pre-series A companies, surrounded by successful founders and VCs who were pouring billions into startups – I saw an urgent need for change within entertainment.
While leading Entain's Australian innovation strategy (a global entertainment giant), I witnessed the flip side: many startups struggled to connect with corporates. This experience ignited a mission to bridge the gap between the industry and the innovators.
By leveraging my experience alongside our advisors, who bring 30+ years of senior executive experience in government and the private sector, with strong networks across sports, music, innovation, and the broader entertainment industry, CAST is making innovation visible within the entertainment industry.
