TTaste Is the Endgame: Why Those at the Heart of the Entertainment Industry Will Thrive in an AI-Driven World

In a world where knowledge is free. No one needs to study or retain information—every answer is instantly accessible. AI-driven robots serve us, build our environments, and optimize our lives. New discoveries aren’t made in decades or even years but in weeks.

Where does that leave us? Who thrives in a world where everything is within reach?

Since Vincent van Gogh was dismissed as a lunatic to Ada Lovelace’s work on computing being overlooked for a century, the people who shaped our world have always been considered crazy. To us now, it’s almost like they had visited the future and brought back ideas into the current day.

These people didn’t rely on logic alone. They followed instinct, gut, a pull towards something they couldn’t fully explain. Whether it was music, art, technology, or business, they trusted a force that beyond what the rest of society could access at the time. Some were deemed geniuses, others failures. But the ones who endured learned something invaluable: taste.

Taste in the Age of AI

When AI can generate anything—a song, a painting, a business plan—what separates the great from the mediocre? The answer is taste.

Taste isn’t just preference. It’s an instinct, a deep understanding of what works and what doesn’t, built through years of feeling, making, failing, and refining. We know AI can remix existing ideas, but it can’t feel. Im not sure there will ever be a time when it gets obsessed with a song lyric, spends months agonizing over the right shade of blue, or takes a gut-driven bet on an idea no one else sees. That’s human.

Some people are born with an innate sense of taste. They just know when something is right before anyone else does. But taste isn’t something you can take for granted. If you don’t use it, if you don’t nurture it, it fades. And once it’s gone, it’s almost impossible to get back.

Taste comes from doing. From making decisions with real stakes, where your choices define your own success or failure directly. It’s what founders, artists, athletes, and creatives live by every day. They aren’t following a rulebook. They’re stepping into the unknown and shaping what comes next.

The Gift of Time

The biggest difference in this new world? Time is no longer the enemy.

In the past, those who didn’t ‘make it’ were often forced to quit—not because they lacked talent, but because life got in the way.  Maybe money ran out, they were burnt out or Responsibilities took over. The window closed.

But when AI takes over the repetitive, the ‘boring’, the things that used to eat up our time, something shifts. Those who once had to abandon their creative instincts get more time to refine their taste. To experiment. To push through failure without the same consequences.

The ones who “didn’t make it” in the old world? They just didn’t get enough time. In this world, they do.

Creating Without Expectation

The hardest part? Removing the weight of expectation. We’ve all felt the pull from society to follow patterns, optimize for outcomes, and play it safe. But taste isn’t built like that. It’s built in the space where there’s nothing to lose, where failure isn’t a setback but part of the process.

The best artists don’t create for an audience. They create because they have to. The best founders don’t build to get acquired. They build because they see something no one else does.

This is the mindset that will define the future. Not those who can regurgitate information or execute with precision—AI will do that—but those who can see, feel, and trust their own sense of what’s right before the world catches up.

The New World

In this AI-driven world, the ones who thrive will be those who embrace uncertainty, who learn to trust themselves without validation. Artists, creatives, athletes, and founders already live in this space daily. They operate on instinct, take risks, and push forward even when no one understands them yet.

The future won’t be built by those who know the most. It will be built by those who see, feel, and refine the art of taste.

And this time, they’ll have the time to nurture it—before it’s lost forever.