Different Breed ®

Delivering World-Class Experiences for Everyone

Website

We help stadiums, arenas, and event organisers create inclusive, personalised fan experiences through dynamic and accessible fan guides - built to reduce support pressure, meet compliance, and deliver a world-class experience that everyone can access.

Problem

Stadiums, arenas, and event organisers face growing pressure to meet compliance, satisfy diverse fan needs, and demonstrate meaningful inclusion, all while being understaffed and overstretched.

Solution

We provide disabled-led, self-service software that makes accessibility effortless and scalable. Our interactive fan guides offer real-time, personalised support for every attendee, reducing customer service strain, ensuring compliance, and unlocking new commercial opportunities through better fan engagement and targeted sponsorships.

Current Customers

Sport: The WRU & Principality Stadium

Festivals: RADAR Festival, Brockwell Live, Mighty Hoopla, FIELD DAY, WIDE AWAKE, Bludfest

Different Breed ®

Bootstrapped

International

Events

Team

Craig Pryde

Founder & ceo

Craig Pryde

Founder & ceo

Craig Pryde

Founder & ceo

Connect with

Different Breed ®

hello@differentbreed.events

Website

Startups

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Membership

A place for the industry to come together to share challenges, discover solutions, and drive innovation across the entertainment industry.

Events

That bring the builders and buyers together.

Profiles

Searchable startup/scaleup profiles.

Connection

To others who are passionate about technologies impact on the industry

Pathways

Access to new pathways for technology adoption.

Create a profile

BUILDERS

All

Startups/Scaleups

CAST Profile

High Impact opportunities to connect with decision-makers across the entertainment industry.

Industry Insights via direct sessions with CAST buyers.

Become a member

BUYERS

All

Entertainment businesses

Quarterly Innovation Report tailored to member challenges, showcasing startups, pilot opportunities, case studies, industry interviews and thought pieces.

Startup Triage & Vetting of inbound outreach, filtering, sense-checking and surfacing startups addressing member needs — turning inbound noise into actionable opportunities.

Strategic Engagement within existing member activities, helping organisations actively connect with the startups shaping the future of entertainment.

Membership

A place for the industry to come together to share challenges, discover solutions, and drive innovation across the entertainment industry.

Events

That bring the builders and buyers together.

Profiles

Searchable startup/scaleup profiles.

Connection

To others who are passionate about technologies impact on the industry

Pathways

Access to new pathways for technology adoption.

Create a profile

BUILDERS

All

Startups/Scaleups

CAST Profile

High Impact opportunities to connect with decision-makers across the entertainment industry.

Industry Insights via direct sessions with CAST buyers.

Become a member

BUYERS

All

Entertainment businesses

Quarterly Innovation Report tailored to member challenges, showcasing startups, pilot opportunities, case studies, industry interviews and thought pieces.

Startup Triage & Vetting of inbound outreach, filtering, sense-checking and surfacing startups addressing member needs — turning inbound noise into actionable opportunities.

Strategic Engagement within existing member activities, helping organisations actively connect with the startups shaping the future of entertainment.

Membership

A place for the industry to come together to share challenges, discover solutions, and drive innovation across the entertainment industry.

Events

That bring the builders and buyers together.

Profiles

Searchable startup/scaleup profiles.

Connection

To others who are passionate about technologies impact on the industry

Pathways

Access to new pathways for technology adoption.

Create a profile

BUILDERS

All

Startups/Scaleups

CAST Profile

High Impact opportunities to connect with decision-makers across the entertainment industry.

Industry Insights via direct sessions with CAST buyers.

Become a member

BUYERS

All

Entertainment businesses

Quarterly Innovation Report tailored to member challenges, showcasing startups, pilot opportunities, case studies, industry interviews and thought pieces.

Startup Triage & Vetting of inbound outreach, filtering, sense-checking and surfacing startups addressing member needs — turning inbound noise into actionable opportunities.

Strategic Engagement within existing member activities, helping organisations actively connect with the startups shaping the future of entertainment.