Different Breed ®

We help stadiums, arenas, and event organisers create inclusive, personalised fan experiences through dynamic and accessible fan guides - built to reduce support pressure, meet compliance, and deliver a world-class experience that everyone can access.

Problem

Stadiums, arenas, and event organisers face growing pressure to meet compliance, satisfy diverse fan needs, and demonstrate meaningful inclusion, all while being understaffed and overstretched.

Solution

We provide disabled-led, self-service software that makes accessibility effortless and scalable. Our interactive fan guides offer real-time, personalised support for every attendee, reducing customer service strain, ensuring compliance, and unlocking new commercial opportunities through better fan engagement and targeted sponsorships.

Current Customers

Sport: The WRU & Principality Stadium

Festivals: RADAR Festival, Brockwell Live, Mighty Hoopla, FIELD DAY, WIDE AWAKE, Bludfest