



Softside connects music artists & other entertainers with their creative fans through officially licensed, fan-designed merch partnerships.
Problem
We are making it easier for fans to access licensed trademarks and approval channels to design & sell merch for their favorite music artists without the worry of IP infringement.
Solution
Our platform enables submission curation, creative portfolio building, merch management, licensing, revenue-sharing, and production/fulfillment. We handle the full end-to-end collaboration process in our platform.
Soft Side Merch
Pre-Seed
International
Fans
Team
Connect with
Connect with
Soft Side Merch
Soft Side Merch
erin@softsidemerch.com
Membership
A place for the industry to come together to share challenges, discover solutions, and drive innovation across the entertainment industry.
Events
That bring the builders and buyers together.
Profiles
Searchable startup/scaleup profiles.
Connection
To others who are passionate about technologies impact on the industry
Pathways
Access to new pathways for technology adoption.
BUILDERS
All
Startups/Scaleups
CAST Profile
High Impact opportunities to connect with decision-makers across the entertainment industry.
Industry Insights via direct sessions with CAST buyers.
BUYERS
All
Entertainment businesses
Quarterly Innovation Report tailored to member challenges, showcasing startups, pilot opportunities, case studies, industry interviews and thought pieces.
Startup Triage & Vetting of inbound outreach, filtering, sense-checking and surfacing startups addressing member needs — turning inbound noise into actionable opportunities.
Strategic Engagement within existing member activities, helping organisations actively connect with the startups shaping the future of entertainment.
Membership
A place for the industry to come together to share challenges, discover solutions, and drive innovation across the entertainment industry.
Events
That bring the builders and buyers together.
Profiles
Searchable startup/scaleup profiles.
Connection
To others who are passionate about technologies impact on the industry
Pathways
Access to new pathways for technology adoption.
BUILDERS
All
Startups/Scaleups
CAST Profile
High Impact opportunities to connect with decision-makers across the entertainment industry.
Industry Insights via direct sessions with CAST buyers.
BUYERS
All
Entertainment businesses
Quarterly Innovation Report tailored to member challenges, showcasing startups, pilot opportunities, case studies, industry interviews and thought pieces.
Startup Triage & Vetting of inbound outreach, filtering, sense-checking and surfacing startups addressing member needs — turning inbound noise into actionable opportunities.
Strategic Engagement within existing member activities, helping organisations actively connect with the startups shaping the future of entertainment.
Membership
A place for the industry to come together to share challenges, discover solutions, and drive innovation across the entertainment industry.
Events
That bring the builders and buyers together.
Profiles
Searchable startup/scaleup profiles.
Connection
To others who are passionate about technologies impact on the industry
Pathways
Access to new pathways for technology adoption.
BUILDERS
All
Startups/Scaleups
CAST Profile
High Impact opportunities to connect with decision-makers across the entertainment industry.
Industry Insights via direct sessions with CAST buyers.
BUYERS
All
Entertainment businesses
Quarterly Innovation Report tailored to member challenges, showcasing startups, pilot opportunities, case studies, industry interviews and thought pieces.
Startup Triage & Vetting of inbound outreach, filtering, sense-checking and surfacing startups addressing member needs — turning inbound noise into actionable opportunities.
Strategic Engagement within existing member activities, helping organisations actively connect with the startups shaping the future of entertainment.