VELVET

Discover emerging acts with real touring intent.

VELVET is the platform for artists ready to tour — and the data engine powering the future of independent live music.


Problem

Touring is one of the hardest parts of an artist's career — expensive, isolating, and often inefficient. Artists struggle to find compatible acts, split costs, or build momentum beyond their hometown. The live industry lacks infrastructure to support grassroots-to-mid-tier artists in an organised, scalable way.


Solution

VELVET is a collaborative touring platform that connects serious, tour-ready artists to share shows, gear, costs, and audiences. It simplifies touring logistics and creates opportunities for artists to self-organise into stronger, data-backed lineups.

VELVET

Bootstrapped

Australia

Venues

Team

Lachlan Jones

CEO/Co-Founder

Lachlan Jones

CEO/Co-Founder

Lachlan Jones

CEO/Co-Founder

Connect with

Connect with

VELVET

VELVET

info@dirtymocha.com

Membership

A place for the industry to come together to share challenges, discover solutions, and drive innovation across the entertainment industry.

Events

That bring the builders and buyers together.

Profiles

Searchable startup/scaleup profiles.

Connection

To others who are passionate about technologies impact on the industry

Pathways

Access to new pathways for technology adoption.

BUILDERS

All

Startups/Scaleups

CAST Profile

High Impact opportunities to connect with decision-makers across the entertainment industry.

Industry Insights via direct sessions with CAST buyers.

BUYERS

All

Entertainment businesses

Quarterly Innovation Report tailored to member challenges, showcasing startups, pilot opportunities, case studies, industry interviews and thought pieces.

Startup Triage & Vetting of inbound outreach, filtering, sense-checking and surfacing startups addressing member needs — turning inbound noise into actionable opportunities.

Strategic Engagement within existing member activities, helping organisations actively connect with the startups shaping the future of entertainment.

Membership

A place for the industry to come together to share challenges, discover solutions, and drive innovation across the entertainment industry.

Events

That bring the builders and buyers together.

Profiles

Searchable startup/scaleup profiles.

Connection

To others who are passionate about technologies impact on the industry

Pathways

Access to new pathways for technology adoption.

BUILDERS

All

Startups/Scaleups

CAST Profile

High Impact opportunities to connect with decision-makers across the entertainment industry.

Industry Insights via direct sessions with CAST buyers.

BUYERS

All

Entertainment businesses

Quarterly Innovation Report tailored to member challenges, showcasing startups, pilot opportunities, case studies, industry interviews and thought pieces.

Startup Triage & Vetting of inbound outreach, filtering, sense-checking and surfacing startups addressing member needs — turning inbound noise into actionable opportunities.

Strategic Engagement within existing member activities, helping organisations actively connect with the startups shaping the future of entertainment.

Membership

A place for the industry to come together to share challenges, discover solutions, and drive innovation across the entertainment industry.

Events

That bring the builders and buyers together.

Profiles

Searchable startup/scaleup profiles.

Connection

To others who are passionate about technologies impact on the industry

Pathways

Access to new pathways for technology adoption.

BUILDERS

All

Startups/Scaleups

CAST Profile

High Impact opportunities to connect with decision-makers across the entertainment industry.

Industry Insights via direct sessions with CAST buyers.

BUYERS

All

Entertainment businesses

Quarterly Innovation Report tailored to member challenges, showcasing startups, pilot opportunities, case studies, industry interviews and thought pieces.

Startup Triage & Vetting of inbound outreach, filtering, sense-checking and surfacing startups addressing member needs — turning inbound noise into actionable opportunities.

Strategic Engagement within existing member activities, helping organisations actively connect with the startups shaping the future of entertainment.

The home of entertainment industry startups/scaleups.

Connect with us

The home of entertainment industry startups/scaleups.

Connect with us

The home of entertainment industry startups/scaleups.

Connect with us